Description
Booth sales cover costs. Sponsorships generate profit. Sponsorship margins run 70??85% because the assets being sold ?? lanyards, charging lounges, WiFi branding, email header placements, keynote session naming rights ?? carry low incremental costs while commanding premium prices for exclusivity and audience quality. This engagement audits your show’s full sponsorable asset inventory across three categories: physical (entrance arch, aisle carpet, lanyards, tote bags, charging stations, food service, shuttle branding), digital (event app splash screen, email header, website sponsorships, social media), and experiential (education session naming, networking event hosting, attendee headshot studios). Builds the four-tier sponsorship structure (Title/Presenting at 8??15% of total revenue, Platinum/Premier at 3??5% each, Gold/Supporting at $10K??$35K, Silver/Bronze unlimited). Prices each asset using impression count × CPM × exclusivity premium calculation. Produces the Sponsorship ROI Report template delivered post-show ?? the single most powerful driver of sponsor renewal at 60??80% vs. 20??30% without it.