Description
Every existing show in or adjacent to your target industry is a free feasibility study that someone else paid for. A show that has been running for 15 years in the same city signals a durable market. A show that has changed cities three times in five years signals a market that isn’t supporting the format. Exhibitor renewal rates tell you what exhibitors think of the return on their investment. A healthy show retains 60% or more of exhibitors annually; below 50% means the market is voting no. This audit researches all competing or adjacent shows, calls 10 exhibitors at each to surface the positioning gap ?? the unmet market need the existing show isn’t serving ?? and produces a competitive landscape map with specific entry angles, differentiation opportunities, and risk assessment for a new entrant.