Description
CEIR observation research confirms that booths with reactive staff ?? standing with crossed arms, sitting in chairs, checking phones, or talking to each other with their backs to the aisle ?? generate 40??60% fewer qualified interactions per hour than booths with staff standing near the aisle, facing outward, making warm eye contact. An attendee decides whether to stop at your booth based on the energy radiating from the people inside before they read a single word of your graphics. This coaching session addresses posture (standing, open body, weight forward), eye contact (warm acknowledgment, not interrogation), default expression (genuine smile vs. neutral vs. distracted), phone discipline, and proximity management (North American business-culture comfortable distance: 18??24 inches, reading prospect body language for adjustment). Also covers the appearance protocol: professional dress standard one level above attendees, fragrance limits, and the specific hygiene factors that influence prospect comfort at conversation distance.