Description
One touch gets ignored. Two touches create recognition. Three touches create familiarity, and familiarity lowers the barrier to starting a conversation on the show floor. The three-touch sequence is not an email sequence. It is a multi-channel cadence that escalates in personalization and urgency as the show approaches: Touch 1 (four weeks out) plants awareness via email or social impression; Touch 2 (three weeks out) delivers the direct mail piece or personal phone call with digital ticket; Touch 3 (final week) executes the confirmation call or final invitation. This engagement produces a detailed sequence plan for your entire lead list ?? specifying channel, message theme, timing, and staff accountability for each touch across all five audience categories.