Description
Direct mail motivates 53% of previous attendees to visit an exhibitor booth. Three mailings to the same audience produces a 75% response rate. These are not click-through rates. These are human beings walking up to your booth and introducing themselves because a piece of paper in their mailbox told them to. This engagement designs, produces, and manages three-touch direct mail for all inside-400-mile targets on your pre-show lead list. Each piece includes the four mandatory elements: specific valuable business reasons to visit the booth (not ‘come see us’), a product demonstration invitation with a time and location, complete show information, and a call to action. Pieces are sent first-class ?? not bulk ?? because a piece arriving two days after mailing creates action while a piece arriving 12 days later gets buried. Client provides mailing list; NCH handles creative, production, and fulfillment management.