Description
76% of attendees arrive at a trade show with a list of exhibitors they plan to visit. They are not walking in and deciding who to talk to. They came with a plan. If your booth is not on their plan before they walk through the doors, you are relying entirely on foot traffic ?? and foot traffic is a gamble. This engagement builds and delivers a complete pre-show marketing campaign from the 30-day mark through show day: exhibitor handbook review and free promotional asset extraction, voicemail script and email signature update for all staff, social media posting schedule (2??3 posts per week with show hashtag), digital ticket deployment for outside-400-mile targets, website show banner with registration link, trade publication ad placement coordination, and outbound communication saturation (booth number in every invoice, proposal, and email leaving the company for 30 days). Executed for a single target show.