Description
Every existing show in or adjacent to your target industry is a free feasibility study that someone else paid for. A show that has been running for 15 years in the same city signals a durable market. A show that has changed cities three times in five years signals a market that isn’t supporting the format. Exhibitor renewal rates tell you what exhibitors think of the return on their investment. A healthy show retains 60% or more of exhibitors annually; below 50% means the market is voting no. This audit researches all competing or adjacent shows, calls 10 exhibitors at each to surface the positioning gap – the unmet market need the existing show isn’t serving – and produces a competitive landscape map with specific entry angles, differentiation opportunities, and risk assessment for a new entrant.
