Description
A business card captures a name and email. A badge scan captures attendance. Neither captures the information that makes follow-up executable: what they asked about, what you gave them, their interest level, budget indicators, decision authority, purchase timeline, and the specific follow-up commitment you made and they agreed to. Without these fields, post-show prioritization is impossible and follow-up personalization is fiction. Every call begins with ‘Hi, I met you at the show’ ?? the lowest possible re-engagement. This engagement designs the complete lead capture sheet with all nine required data fields, produces print-ready files, and delivers printed copies with clipboards and working pens before show move-in. Fifty-plus copies per show day minimum. Includes a post-show triage protocol: sort by color classification, Green stack on top for Monday morning calls.
