Description
A pre-booked appointment on the show floor is the most valuable conversation you will have at any trade show. The prospect is not a stranger ?? you’ve already spoken on the phone. They committed to showing up. They walked to your booth on purpose at a specific time. None of that value should be wasted on small talk about the convention center coffee. The 10-Minute Meeting Framework structures every booked appointment into five accountable stages: reestablish the relationship and set the time boundary (Minute 1), discover actual needs with follow-up questions ?? no interrupting, no jumping to solution (Minutes 2??4), connect your solution specifically to expressed needs and nothing else ?? no feature tours (Minutes 5??7), clarify exactly what happens next with two-option calendar close (Minutes 8??9), close with one memorable point and a clean handshake (Minute 10). Includes the no-pressure positioning statement that transforms the dynamic from sales call to consultation.