Description
Companies that exhibit at three or more shows per year need a trade show program, not a series of one-off events. The economics shift dramatically at that volume: the show calendar must be coordinated to prevent staff and budget conflicts, pre-show marketing templates must be maintained and updated rather than rebuilt from scratch, staff training must be refreshed before each show, lead data must flow into CRM rather than sitting in a stack of lead sheets, and post-show ROI data must accumulate into an annual review that informs next year’s show selection and budget allocation. This monthly retainer provides full annual program management: show calendar maintenance and optimization, pre-show marketing execution for each event, staff briefing and refresher training, on-site support for major shows (East Texas proximity advantage for shows accessible within driving distance), post-show ROI reporting, and annual program review. Pricing reflects Tyler-Longview-Athens market rates. Minimum 12-month commitment.