Description
Companies that have never exhibited face a specific version of the preparation failure: they don’t know what they don’t know. They underestimate total cost by 40??60%. They send staff who have never been trained. They collect business cards instead of leads. They return home wondering why trade shows don’t work. This package eliminates that entire failure pattern. Show selection against formal criteria, full budget architecture with all 20+ cost line items, booth design review against the 3-second clarity test and open-front principles, pre-show marketing campaign execution (voicemail, email signature, social media schedule, digital tickets, website banner), phone campaign training and calling support, confirmation call protocol installation, booth staff training (opener scripts, Stoplight System, lead capture sheet), show day game-day protocol, post-show follow-up calendar blocking, lead triage, and 30-day post-show ROI report. Everything from show selection through post-show reporting. Designed for Tyler-Longview-Athens MSA companies attending their first regional or national B2B trade show.