Description
A stack of 80 unsorted lead sheets has the same business value as a stack of 80 business cards ?? which is to say, almost none. Leads must be triaged while the conversations are still fresh: which prospects had active needs, confirmed budget, and a booked next step (Green ?? call Monday morning); which had genuine interest but a missing qualification element (Yellow ?? call by Wednesday with customized follow-up materials); which stopped by for the giveaway or were competitors gathering intelligence (Red ?? recycled). This engagement delivers the post-show triage protocol: the sorting criteria for each color classification, the 24-hour email template for all Green and Yellow leads (referencing the specific conversation, confirming the follow-up commitment made on the floor), the customization standard for Yellow follow-up materials, and the 30-day cadence for Yellow leads who don’t respond to initial outreach.