Description
The single most studied booth design mistake is a six-foot table spanning the front of a ten-by-ten booth. It creates a lemonade-stand dynamic that physically and psychologically separates exhibitor from attendee, signals ‘state your business’ instead of ‘come in,’ and reduces dwell time before a word is spoken. This engagement evaluates your current booth layout against open-front design principles, recommends specific repositioning of all furniture and display elements, and calculates the cost-per-conversation economics of your current square footage (total show investment divided by expected qualified interactions). If the math indicates a 10×20 generates better economics than a 10×10 at full dwell-time conversion, the recommendation includes the financial case for the upgrade.