Description
50% of attendees who pass your booth without stopping still form an impression of your company. That impression is created entirely by what they can see and read from the aisle in under three seconds. This audit evaluates your current booth graphics, backwall, banners, and collateral against a single functional standard: can a first-time attendee from 30 feet away identify your company, your category, and your primary value proposition before a staff member says a word? Deliverables include a written critique of current messaging hierarchy, specific recommendations for copy reduction and focal point repositioning, text size and legibility standards for each distance tier (40 feet, 15 feet, 10 feet), and a priority revision list organized by impact.