Description
Most exhibitor budgets account for roughly 40% of actual show cost. The categories consistently missing ?? electrical minimums, drayage overtime, union labor minimums, late-order surcharges ?? are the ones that arrive as surprises three weeks before the show when corners get cut on the line items that most directly affect ROI: pre-show marketing and staff training. This engagement builds a complete line-item budget covering booth space, display properties, all show services (electricity, internet, drayage/material handling, carpet, cleaning), marketing materials, lead management, personnel costs, travel, shipping, and a 5??7% miscellaneous buffer. Delivered as a working spreadsheet with notes on the three hidden cost categories and how to estimate them accurately before the GSC invoice arrives.