Description
A single-show mentality produces single-show results. This engagement builds a complete 12-month trade show program calendar coordinated against your sales cycle, production capacity, and budget. Each event is classified by investment tier (Tier A anchor show, Tier B growth show, Tier C test show), minimum staffing requirement, pre-show marketing start date, and post-show follow-up window. The calendar is built to prevent the two most common annual planning failures: double-booking shows that compete for staff and budget, and selecting events that conflict with production capacity to absorb the pipeline they generate. Delivered as a structured annual planning document with budget summary.